Facebook Ads Marketing On Steroids
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Facebook Ads Marketing On Steroids
As you are reading this Ebook, it is very likely that you and almost everyone you know has a Facebook account.
Why is this relevant or even significant?
Facebook has created a huge opportunity for marketers trying to reach people with a product or service.
A few numbers will drive this point home:
As of June 2016, the following Facebook statistics are important:
a) Monthly active users 1.65 billion
Source: Facebook as of 4/27/16
The number Facebook users increased by approximately 15% in the last one year. This makes Facebook a huge giant that you cannot ignore.
b) People that log into Facebook every day 1.09 billion
Source: Facebook as of 4/27/16
This is approximately 16% in the last one year.
This means that the vast majority of Facebook users are active, and actually log into their Facebook accounts. This makes them a promising audience for your marketing efforts.
c) Mobile active users 1.51 billion
Source: Facebook as of 4/27/16
This is approximately 21% in the last one year.
This means that most of your target leads on Facebook will see your ads on mobile devices. You should therefore make sure your ads and website are mobile friendly.
d) Average time spent on Facebook 20 minutes
Source: Infodocket
This means you have a short window to make an impression. You must use this window wisely with relevant content and ads for your targeted audience to get the best return on your investment and efforts.
e) One in five page views in the United States occur on Facebook.
Source: Infodocket, 2012
The internet presents an enormous market - if you employ Facebook well as a part of your social media promotingefforts, you're seemingly to own Brobdingnagian returns to point out for it.
Thought to require with you:
With 1.65 billion users, Facebook has additional monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million) combined.
Source: CNBC
Facebook continues to reign in quality over alternative social media channels.
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